With thousands of franchise options available today, exploring different concepts and business models can feel overwhelming, especially for first-time buyers. You can start by researching online or consulting a knowledgeable franchise broker to guide you through the process.
However, if you decide to take your research a step further visit FranchiseWire.com or attend a franchise trade show where you’ll get an opportunity to see everything firsthand. This is your chance to meet franchise representatives in person and learn more about various brands. To make the most of your time at the trade show, preparation is key. With so many choices and limited time, you’ll want to use every minute wisely.
To navigate a franchise expo successfully, here are five essential steps to follow:
1. Choose the Right Trade Show
Franchise trade shows are held throughout the year in different locations, so there’s a good chance one is happening near you. Most of these events take place in major cities, so if you live in a rural area, you may need to travel. That being said, you can usually find a show within driving distance. FranchiseWire provides a useful list of upcoming expos, conventions, and shows, along with details on the types of exhibitors and attendees. Focus on events designed for prospective franchisees and investors.
2. Dress for Success
A franchise trade show is a professional setting, so dressing appropriately is important. While you’re evaluating different franchise opportunities, brand representatives will also be assessing you as a potential franchisee. Business casual attire is recommended, and comfortable shoes are a must since you’ll be walking a lot.
Most trade shows provide tote bags for brochures and materials, but bringing a lightweight backpack or expandable folder can help you stay organized. If possible, carry business cards to share with representatives. They will use these to follow up with you after the event. Stand tall, walk with confidence, make eye contact, shake hands, and speak clearly. Think of the trade show as a two-way interview where both sides are making first impressions.
3. Do Your Research in Advance
Before the trade show, take time to study the exhibitor list and map out the event layout. Many trade shows also have dedicated areas for networking and one-on-one discussions. If certain booths become too crowded, these spaces can be useful for having deeper conversations.
Research the franchises that interest you and include a few lesser-known options to explore. Prepare a list of general questions, as well as specific questions for the brands you plan to visit. Keep these notes in a notebook with extra pages for jotting down key insights during the event.
4. Navigate the Show Floor Strategically
Arriving early gives you the best chance to make the most of your time. Since you’ve already planned ahead, you’ll have a good idea of where to focus. Start by walking through the entire trade show floor without stopping to get a sense of the layout.
Once you begin speaking with franchise representatives, gauge whether their brand aligns with your interests. If a franchise doesn’t seem like the right fit, politely move on. Be respectful and professional, as many brand representatives know each other, and you want to maintain a good reputation throughout the event. If a franchise meets your expectations, collect their marketing materials to review later.
5. Follow Up After the Show
Following up is just as important for you as it is for the franchise representatives. If a particular brand stood out to you, send a thank-you email and request a follow-up call. Mention what aspects of their business model you found interesting.
You’ll likely receive follow-up messages from multiple brands, so take time to sort through them and respond accordingly. Let representatives know your level of interest to avoid unnecessary follow-ups.
Attending a franchise trade show can be a valuable learning experience. If you prepare in advance, navigate the show effectively, and follow up with key contacts, you’ll feel more confident as you move forward in your journey toward franchise ownership.